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San Diego Council Votes to Require Paper Access to Digital Grocery Deals; 90‑Day Implementation Window Added
Summary
Council passed a grocery pricing‑transparency ordinance requiring grocery stores to provide paper equivalents or clearly posted prices for digital‑only discounts and to post conspicuous signage; the council adopted a 90‑day implementation window after second reading and tied enforcement to municipal code and state remedies.
San Diego City Council adopted a grocery pricing transparency ordinance on March 24, 2025, requiring retail grocery stores that offer digital‑only discounts to also make identical paper or clearly readable shelf‑displayed prices available to shoppers and to post conspicuous signage informing consumers of their rights to access discounts.
Jeffrey Nguyen, presenting for Councilmember Ila Rivera, framed the ordinance around the digital divide and rising food costs, citing that roughly 53,000 San Diego households lack consistent internet access and that many seniors and low‑income residents lack the digital literacy or devices needed to access app‑only coupons. Nguyen summarized two core…
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