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Design board approves Visit Knoxville sign with condition to center it over windows
Summary
The board approved Visit Knoxville’s replacement wall sign at 301 South Gay Street with conditions to meet sign code, use amber dimmable lighting, and to center the sign over the building’s four arched windows so it does not overlap the existing information sign.
The Knoxville Design Review Board approved a certificate of appropriateness on March 18 for a new Visit Knoxville wall sign at 301 South Gay Street, subject to conditions on size, lighting and placement.
Planning staff presented the application as a replacement for an existing electronic marquee. The preferred proposal is a channel-letter wall sign with exposed amber bulbs (described as roughly 2.5 feet tall and 33 feet long, about 85 square feet) plus two internally illuminated hanging entrance signs. Staff recommended approval provided the sign meets Article 13 (signs) requirements, uses amber marquee lamps specified in the packet and is placed as shown on the color rendering exhibit A.
Kim Bumpas, president of Visit Knoxville, said the sign is part of a broader visitor-center renovation and emphasized that the lighting will be dimmable and remain an amber color. Board members praised the design but asked that the sign be sized and centered to align with the four arched windows above and to avoid overlapping the information sign in the entry; the applicant agreed to make that modification. The board then moved to approve the certificate with that condition.
The approval is conditioned on full compliance with the code provisions referenced in the staff report and on the sign’s final design matching the approved dimmable amber lighting and placement.
