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Collegedale selects new city logo after three finalist presentations
Summary
After presentations by three designers — including two Southern Adventist University students and a local designer — the commission unanimously approved the competition’s second entry and directed staff to work with the artist on edits, seasonal variants and department marks.
The Collegedale City Commission voted unanimously Feb. 17 to select a new city logo from three finalists presented during the meeting, directing staff to work with the chosen designer on refinements and departmental lockups.
Vice Mayor Sadler and city staff introduced the branding competition finalists: Joe Lachem, a graphic-design instructor who presented a mark built from local landmarks and modular elements; Larissa Mencia, a Southern Adventist University student whose badge-style design emphasized the White Oak Mountains, the clock tower and McKee Foods heritage; and Larnell Samuel, a senior design student who proposed a modern, vibrant seal and lockup.
Commission discussion praised the quality of all three submissions and emphasized flexibility: commissioners said the winner’s mark could be adjusted for seasonal merchandise and departmental usage and that runner-up recognition or small gifts would be considered. Staff said the winning artist could be asked to make edits and provide variations for web, signage and merch; the commission also noted the logo will inform wayfinding signage and website updates if funded in the coming budget cycle.
A motion to approve the second logo passed on a roll-call vote. City staff said they will coordinate with the chosen artist on final deliverables, arrange runner-up recognition and return to the commission with implementation and procurement details.
