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Downtown Kissimmee CRA picks brick-style logo; CRA renews Freebie program contracts
Summary
Following community outreach that yielded 220 survey responses, the Downtown Kissimmee CRA selected a brick-design logo (about 55% to 45%) and the commission approved renewal of Freebie program contracts to include Downtown and Vine Street CRAs; both actions were approved unanimously.
The Downtown Kissimmee Community Redevelopment Agency (CRA) and the City Commission acted on branding and program contracts on Jan. 6.
Josh Daniels, strategic communications manager, presented results of a focused outreach effort for a CRA logo redesign. Daniels said targeted paid social advertising reached 12,359 people, generated 362 engagements and produced 220 survey completions; by a margin of about…
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