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SXSW organizers say 2026 was a comeback year for music, with strong Austin representation
Summary
South by Southwest’s music directors told the Music Commission SXSW 2026 saw a 20% rise in music attendance, about 1,200 artists invited overall and particularly strong Austin representation — roughly 250 local artists and 332 local performances.
Deb (Dev) Sherlock, SXSW director of music, and Brian Hobbs, vice president of the music festival, briefed the commission on SXSW 2026 and said the festival marked a strong rebound for music.
Sherlock said organizers invited roughly 250 Austin artists and counted about 332 showcase performances by local artists this year, with Austin representing nearly 20% of official…
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