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Independent audit urges Sequoia Union to define roles, build strategic communications over 3–5 years
Summary
An independent communications audit presented to the Sequoia Union High School District board found inconsistent districtwide communications and recommended eight priorities — from defining roles to upgrading websites and social media — with a multi-year rollout and some immediate “quick wins.”
Susan Downing, lead auditor for the National School Public Relations Association (INSPRA), told the Sequoia Union High School District Board of Trustees on June 4 that the district’s communications work is strong in places but lacks consistent leadership and clear processes across departments.
"It takes some bravery to do this," Downing said, summarizing an 89‑page audit that combined a scope survey, focus groups and a media review. The audit found that 71% of parents, 62% of employees and 48% of community members rate the district as “excellent” or above average, while fewer — 57% of parents, 25% of employees and 20% of community members — rate district communications…
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