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Washington council reviews branding focus-group findings; logo debate surfaces
Summary
Staff presented focus-group findings that emphasize Washington's identity as a safe, family-oriented community; the next step is an RFP for a designer and three concepts to return to council. Several members raised questions about keeping or changing George Washington imagery.
Amanda Roberts presented a focus-group summary on April 6 that recommended creating a professional brand identity for Washington that reflects its history while signaling where the community is headed. The focus group’s core finding emphasized a safe, family-oriented community, strong schools and community connections.
Roberts said the next step is to issue an RFP for a designer,…
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