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Study: West Hollywood’s major events drew about 379,000 attendees and nearly $94 million in direct spending in 2025

West Hollywood City Council · December 16, 2025
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Summary

A city‑commissioned analysis found the four signature 2025 events generated roughly 379,000 attendees and an estimated $93.7 million in direct spending across Los Angeles County; the city’s net fiscal cost was about $7.1 million after event expenses and revenues were compared.

City staff and consultants presented an economic impact analysis of four signature 2025 events — WeHo Pride, Halloween Carnaval, AIDS Walk and the Mishka Festival — and outlined strategies to boost revenue and operational efficiency.

Paolo Kesperidet, business development manager, said the consultant team estimated about 379,000 combined attendees who generated approximately $93,700,000 in direct spending across Los Angeles County. The consultant reported the events supported jobs in the regional economy (the…

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