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CVB narrows social‑media access, directs director to manage vendor posts; marketing campaign data discussed
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Summary
The board voted to limit administrative access to the CVB's Facebook page to the director, the chamber contact and the contracted vendor '2 Ladders,' with the director as the final approver; members also reviewed initial digital‑marketing metrics from a new $36,000 campaign and requested periodic analytics briefings.
The Perry County Visitors Bureau board addressed social‑media governance after an unauthorized post and concerns about legal exposure as a governmental entity. The board voted to grant administrative access to three accounts — the director, a chamber contact (Chris) and the contracted vendor (2 Ladders) — with the director designated as the primary approver who will grant access to the vendor. The motion included a request for 2 Ladders to present campaign analytics periodically.
During the director’s report, staff described the marketing rollout: a website went live Feb. 20 and the board approved a $36,000 digital‑marketing campaign. Early campaign metrics presented by the director showed ads appearing in over 35,000 feeds, reaching 15,459 people and generating 649 clicks to the site, numbers the board asked the vendor to contextualize with a monthly calendar tied to seasonal events such as hunting, fishing and tournaments. Members asked for quarterly or monthly analytics and a plan that targets seasonal markets (e.g., fishing tournaments, turkey/deer seasons).
The board’s social‑media action was framed as a governance measure to reduce risk (open‑records and comment‑management caveats were discussed) and to centralize messaging through the director and the contracted vendor.
