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Belmont Tourism unveils new 'Woven with charm' brand and website; staff say traffic surged after launch

Belmont City Council · April 7, 2026

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Summary

Belmont Tourism Development Authority presented an 18‑month rebrand and a new website designed to promote downtown, outdoor assets and Belmont Abbey; presenters said the site attracted more than 2,000 new users in one month and will be maintained in-house.

Belmont, N.C. — The Belmont Tourism Development Authority (TDA) presented a new brand identity and website to the city council on April 6, describing an 18‑month effort grounded in stakeholder interviews, surveys and a digital audit.

Daniel (TDA) summarized the project’s research and the resulting “playbook,” and highlighted four brand truths that informed the visual identity and messaging: downtown as the core draw, strong outdoor and natural assets, Belmont Abbey’s regional recognition and the city’s proximity to Charlotte. “Woven with charm is kind of our position in line,” Daniel said when showing the new logo and brand materials.

TDA staff and the new in‑house hire described the website’s features: rotating homepage cards, searchable business listings, an events calendar, venue pages and a bridal microsite to centralize wedding‑related listings. The presenters said the site is built on WordPress so the TDA can edit content without outsourcing.

Traffic and management: the TDA said the site has seen rapid uptake since promotion began. “In fact, this last month, from March 1 through April 1, we had over 2,000 new users to the website,” the presenter said, noting significant month‑over‑month growth and a populated event calendar through December.

In response to council questions, presenters said the TDA will vet event listings to prioritize attractions that draw visitors (not resident‑only activities), offer a free business‑listing form for inclusion, and will consider integrating parking maps and additional venue data. The TDA also said the site and branding funds are tourism‑restricted (hotel occupancy tax) and cannot be used for general city services such as road paving.

Next steps: the TDA invited council feedback on the site and plans to continue marketing campaigns and content development, including blogs and archival video material to improve search visibility and visitor engagement.