Get Full Government Meeting Transcripts, Videos, & Alerts Forever!
Belmont Tourism unveils new 'Woven with charm' brand and website; staff say traffic surged after launch
Summary
Belmont Tourism Development Authority presented an 18‑month rebrand and a new website designed to promote downtown, outdoor assets and Belmont Abbey; presenters said the site attracted more than 2,000 new users in one month and will be maintained in-house.
Belmont, N.C. — The Belmont Tourism Development Authority (TDA) presented a new brand identity and website to the city council on April 6, describing an 18‑month effort grounded in stakeholder interviews, surveys and a digital audit.
Daniel (TDA) summarized the project’s research and the resulting “playbook,” and highlighted four brand truths that informed the visual identity and messaging: downtown as the core draw, strong outdoor and natural assets, Belmont Abbey’s…
Already have an account? Log in
Subscribe to keep reading
Unlock the rest of this article — and every article on Citizen Portal.
- Unlimited articles
- AI-powered breakdowns of topics, speakers, decisions, and budgets
- Instant alerts when your location has a new meeting
- Follow topics and more locations
- 1,000 AI Insights / month, plus AI Chat
