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Visit Fresno County says Swedish Festival and holiday events bring visitors and local spending to Kingsburg
Summary
A Visit Fresno County presentation to the Kingsburg Downtown BID Advisory Board estimated about $171,000 in out-of-area visitor spending over three days at the Swedish Festival and higher dwell times for the Santa Lucia celebration, and offered data-driven recommendations for event marketing and planning.
Dylan Hopkins, director of data and research at Visit Fresno County, told the Kingsburg Downtown Business Improvement District Advisory Board on April 7 that cellphone geolocation analysis shows a modest year-over-year drop in total visits for the 2025 Swedish Festival but an increase in unique visitors and longer average dwell times that are beneficial for downtown merchants.
"Although the total number of people over the three days was a little bit lower, the number of different people that came was higher," Hopkins said, adding that the greatest increase was in the 2.5-hour-and-greater dwell-time category, which he described as "really good for downtown businesses as people that spend more time here have more opportunity to spend…
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