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Visit Mountaineer Country tells Morgantown council the region drew about 4 million visitors last year; bureau highlights new Placer AI data
Summary
Susan Riddle of Visit Mountaineer Country briefed the Morgantown City Council on tourism trends, citing new Placer AI data that ranked Mountaineer Country No. 1 in West Virginia for overnight stays, and highlighted programs such as Leave No Trace education reaching thousands of students.
Susan Riddle, representing Visit Mountaineer Country, presented the bureau’s semiannual tourism update to the Morgantown City Council on April 7, saying the region drew roughly 4,000,000 unique non-repeating visitors and that new Placer AI data ranks Mountaineer Country first in West Virginia for overnight stays.
Riddle said about 30% of the bureau’s traffic consists of day trips, and staff estimate monthly visitor counts around 300,000 on average. She highlighted recent event coordination, including NCAA first- and second-round activity,…
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