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Stadium signage bill draws sharp opposition from Outdoor Circle and questions about guardrails; stadium authority defends inward-facing, community-led approvals
Summary
SB2353 (outdoor signage in the stadium district) prompted strong opposition from the Outdoor Circle and Waikiki residents who warned the bill would weaken century-old limits on outdoor advertising; the Stadium Authority said signage would be inward‑facing, approved in open board meetings, and help unlock private funding for development.
SB2353, a bill that would authorize digital outdoor signage in the Stadium Development District and grant approval authority to the Stadium Authority, drew sustained public opposition and detailed questioning during the House Finance Committee’s April 8 session.
Winston Bolch, executive director of the Outdoor Circle, told the committee SB2353 “is not a refinement” but rather “a complete break in a century of policy” that protects Hawaii’s scenic character. Bolch warned the bill lacks enforceable limits on content, size, brightness, movement and cumulative impact and would override carefully crafted city and county land‑use protections. He urged…
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