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District to replace Constant Contact with ParentSquare; board approves purchase agreement
Summary
Communications director Eileen Levin outlined a transition to ParentSquare for unified email/text/app messaging and nightly PowerSchool sync; after questions about integration and training the board approved the ParentSquare purchasing agreement to deploy in summer 2026.
The Hermosa Beach City School District's communications office told trustees on March 11 that the district will replace Constant Contact with ParentSquare beginning summer 2026 to centralize messaging, support urgent alerts and two‑way translation, and integrate nightly with PowerSchool.
"ParentSquare is a unified communication platform... it allows our district and our school and classroom communications to occur within one system," Communications Director Eileen Levin said, describing features including email, text, app delivery, automated language translation and role‑based emergency messaging. Levin said the district will configure the PowerSchool integration in spring, train district and school leaders in early summer, and activate family accounts before the school year starts.
Technology staff explained the integration will be a one‑way nightly sync from PowerSchool to ParentSquare for contact details, and that parents will still use PowerSchool for historical records. Questions from trustees addressed whether report cards and confidential information can be delivered and how staff will handle graphics and newsletters under the ParentSquare format; staff said the platform supports secure delivery of some confidential items and that templates and staff training will help manage differences from existing formats.
At the end of the presentation the board approved a staff‑recommended purchase agreement for ParentSquare; staff said they will proceed with configuration, training and a phased rollout to families to avoid interruption in summer communications.
