Commission approves signage variance at 1100 Pacific Coast Highway to reorganize multi‑tenant signs

The Planning Commission voted March 17 to approve a signage variance for the shopping center at 1100 Pacific Coast Highway that will allow a maximum of three wall signs per business (up to 35 wall signs across the center) and a ten percent increase in permitted sign area. Staff said the site’s line of sight is obstructed by Greenwood Park and the center’s multiple access points make tenant visibility and customer access challenging.

Planning Manager Alexis Orpiza explained that staff had evaluated sign‑code findings for the requested relief and concluded the proposal would not create public safety problems and would remove some existing nonconforming signs while reordering signage into a more consistent master plan. The project was evaluated under CEQA and found to qualify for a categorical exemption.

Christine Adler, director of construction and development for TriWell Real Estate Development, said the current signage is a "hodgepodge" and the variance would allow the owner to reorganize and replace nonconforming signs with a more orderly system that helps customers locate second‑story tenants and access parking.

Commissioners asked staff and the applicant about specific sign locations, removal of nonconforming signs, and whether the variance sets expectations for a sign‑code update; staff said the city plans a commercial zoning and sign‑ordinance update later in the year.

The commission approved the staff recommendation by roll call. The applicant will proceed with sign permitting under the conditions included in the resolution.