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Dunn County Transit committee approves bus-ad pricing; content policy to return in May
Summary
The Dunn County Transit Committee on April 8 approved a pricing plan to begin soliciting advertisers for bus and shelter ads while sending a draft content policy back to staff for legal review and revision in May. Members debated content limits, exclusivity and first-year premiums before the vote.
The Dunn County Transit Committee voted April 8 to approve an advertising pricing plan for bus and shelter placements and authorized staff to begin soliciting advertisers, while sending a draft content policy back to staff for further legal review and a final committee review in May.
A staff member presented the draft "Dunn County transit advertising policy" and a pricing table from the meeting packet, saying the plan accepts commercial, local business, community-event and government/public-service announcements and disallows misleading, offensive, adult, regulated-product and political-campaign content. "We accept the following categories of advertising: commercial advertising for lawful duties and services, emotional local business and services, community events and…
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