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Commission to launch social media outreach; Commissioner Johnson to spearhead plan
Summary
The communications committee agreed to develop a conservative, staff‑led social media strategy for the Columbia River Gorge Commission, with Commissioner Alex Johnson volunteering to draft a launch plan and assist with implementation.
The Columbia River Gorge Commission’s communications committee agreed on Thursday to move forward with a modest social media launch aimed at delivering timely fire‑recovery information and raising public awareness of the commission’s work.
Commissioner Alex Johnson told the committee he is willing to take a lead role: "I'm comfortable ... dedicating some of my own time to both setting up and maintaining some social media profiles," Johnson said. He proposed preparing a 5–10 page launch plan the committee could review before any channels go live.
Staff and commissioners said they favor a conservative, staff‑led approach that would focus on 4–5 posts a month initially, with non‑time‑sensitive material (staff profiles, program descriptions, data‑hub links) ready in advance. The committee discussed a "red light/green light" approval workflow so the communications committee and staff can vet time‑sensitive posts before publication.
Chair Amy Weisfeldt supported the approach and thanked Johnson for volunteering; staff said they will loop him into email threads and draft sample posts for committee review. The committee aims to review a draft plan at its next communications committee meeting so staff can begin implementing outreach ahead of the September full commission meeting.
The committee did not vote to create social accounts at the meeting; staff said they will provide a recommended launch package and specific content examples for committee approval.
