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TDA: Visitors spent $357 million in Haywood County in 2024; director touts marketing recovery
Summary
Haywood County Tourism Development Authority director Karina Ruffier told commissioners that 2024 visitor spending exceeded $357 million, supporting roughly 2,200 full-time jobs, and highlighted marketing wins, the OpenHaywood campaign and upcoming events including the Society of American Travel Writers visit.
Karina Ruffier, director of the Haywood County Tourism Development Authority, told the Board of Commissioners on April 6 that visitors spent more than $357,000,000 at local businesses in 2024, supporting an estimated 2,200 full-time jobs and contributing what she described as roughly $903 in tax savings per household.
Ruffier said the TDA is funded by a 4% occupancy tax collected by lodging properties and presented marketing metrics showing the Visit Haywood brand…
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