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Commission backs Suburban Tire PUD amendment but bars cabinet-style signs, requires landscaping and parking changes
Summary
The commission recommended approval of a major PUD amendment for Suburban Tire that allows additional parking and larger wall signs on conditions: required landscaping, parking-size standards and wall signage limited to individual channel letters (not cabinet signs). The applicant offered a compromise of channel letters on a backer panel.
The Oswego Planning and Zoning Commission recommended approval of a major PUD amendment for Suburban Tire at 3412 Orchard Road that will permit retroactive perpendicular parking, larger wall signage and signage on the southern façade, with explicit conditions limiting the signage to individual channel letters and requiring landscaping be installed and inspected.
Rachel, the planner on duty, described staff’s recommendation to allow the additional parking if it meets current UDO standards, permit larger signage because of building scale, and require landscaping for any granted sign permits. Jennifer Wolf, who said she represents the applicant, explained the company’s national rebranding and submitted a compromise design: channel letters mounted on a backer panel to respect the PUD’s channel-letter preference while accommodating the tenant’s branding.
Commission discussion focused on consistency with the Orchard Woods PUD and whether a south-side sign would be practical given existing trees. ‘‘It is a new national branding standard that they have implemented,’’ Wolf said of the proposed cabinet-style sign, but she presented the channel-letter-on-backer compromise as an alternative the applicant had submitted that day.
The commission approved a motion recommending the PUD amendment with conditions: landscaping must be fully installed and inspected prior to issuance of sign permits; parking spaces retrofitted to 18-by-9 feet with a 24-foot drive aisle; and wall signage limited to individual channel letters consistent with the rest of the development (no cabinet signs). The recommendation now proceeds to the village board.
Commissioners said the backer-panel channel-letter compromise would likely be acceptable under a negotiated condition, while preserving the PUD’s overall character.
