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Needham design board tells Acar Auto Center to remove redundant signs, continues pricing-sign request to April 6
Summary
The Needham Design Review Board reviewed a cluster of unpermitted signs at Acar Auto Center (1032 Highland Ave) and directed the owner to pare signage to two primary signs while removing promotional panels; the board continued the special-permit request for the pricing/brand panel to April 6 for a cleaned-up application.
The Needham Design Review Board on March 23 reviewed an application for freestanding and multiple wall/window signs at Acar Auto Center, 1032 Highland Ave, and voted to continue the matter to April 6 so the applicant can submit a revised package showing two primary signs and a special-permit request for the pricing/brand panel.
Chair Mark Losing said the town’s sign bylaw is intended to identify a business at its location rather than serve as a promotional display, and urged the applicant to consolidate the many logos and service panels into a single, compliant identification panel. "We allow identification, not promotional signage," Mark Losing said. He recommended retaining the pylon sign and the primary…
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