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Donovan Group presents communications audit; board discusses outreach, Nextdoor strategy and metrics
Summary
Consultant Liam Goldrick of the Donovan Group presented a communications audit based on a February–April review and a survey of over 500 respondents; recommendations include website improvements, expanded resident outreach, social media strategy and midyear reassessment. Dr. Serrano corrected the contract value to $5,000 per month ($60,000/year).
The Donovan Group delivered a communications audit and strategic plan the district contracted to help improve public engagement and information flow.
The consultant, Liam Goldrick, described the audit’s methodology — a website audit, staff interviews and a community survey conducted in April 2024 that heard from “over 500 respondents,” he said. Major recommendations included improving the district website, expanding engagement with residents who aren’t necessarily district families, building…
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