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Panel sends ad-disclosure bill for synthetic performers to judiciary after debate over scope and exemptions
Summary
SB 1050 would require clear disclosures when ads use AI-generated synthetic performers; labor and creative groups supported the transparency measures, while industry and advertisers urged a materiality standard and broadcaster exemptions to avoid over-labeling.
Sen. Ashby presented SB 1050, the Advertisement Integrity Act, which would require advertisements using AI'generated performers to include a disclosure if the depicted performer is synthetic. The author said the bill is intended to protect consumers from deception and protect creative workers from misappropriation of voice and likeness.
Michelle Hurd,…
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