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Isanti council weighs $80,000–$110,000 options for highway liquor-store sign; plans closed-session talks
Summary
Council heard a presentation from a liquor-store representative on refurbishing an existing credit-union sign or installing a standalone pylon sign, with staff citing permit limits and potential land negotiations; the council directed staff to pursue negotiations in closed session.
The Isanti City Council reconvened from recess and spent its next discussion considering options for a highway-facing sign to direct traffic to the municipal liquor store.
Keith, representing the liquor store, told the council the city can either refurbish space on an existing credit-union sign if the credit union agrees or erect a standalone pylon sign. "We can expect or anticipate an 8 to 12% increase in revenue, by having a sign on the highway," Keith said, offering an example 8% gross increase of about $496,000. He cautioned that the figure referred to gross revenue, not net profit.
City staff presented rough cost estimates and permitting constraints. Staff said refurbishing or…
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