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EDA weighs Balsam Gateway sign: easement secured verbally, $100,000 sign and $5–10k survey estimated
Summary
Staff told the EDA Raintree has verbally agreed to a sign easement for the Balsam Gateway; staff estimated survey costs of $5,000–$10,000 and a sign cost near $100,000, and discussed funding options including selling advertising slots or budgeting the sign in 2027.
City staff reported that Raintree has verbally agreed to provide an easement for a proposed Balsam Gateway digital sign; the next steps are drafting an easement for signature and budgeting for construction. Staff estimated the survey cost would be $5,000–$10,000 and the sign itself would cost about $100,000. The EDA discussed payment options and highlighted the need for a policy to determine who may advertise on the sign.
Commissioners suggested selling advertising slots to local businesses to offset costs, leasing the sign to an advertising firm (some members opposed losing control), or including the sign in the 2027 budget. Staff noted that many Balsam corridor businesses might not want to advertise, and recommended developing a policy that prioritizes Balsam businesses while allowing limited outside advertising. EDA members asked staff to prepare a flyer to gauge interest from roughly 30 nearby businesses and to include sign funding in upcoming budget discussions.
