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Council asks city manager to begin tourism readiness assessment with UCI as global events approach
Summary
Council unanimously directed the city manager to start talks with UC Irvine on a comprehensive tourism readiness and competitiveness assessment ahead of major events (FIFA World Cup, Olympics, Super Bowl), asking for a scope, timeline and budget return in 90 days.
The Irvine City Council voted unanimously on March 24 to direct the city manager to begin formal discussions with the University of California, Irvine to develop a tourism readiness and competitiveness assessment. Councilmember Melinda Liu framed the request as preparation for several major regional events — including the FIFA World Cup, the Olympics and the Super Bowl — and asked staff to…
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