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Visit Anaheim and ATID present annual reports; council hears details on reserves, marketing and a hotel-worker housing aid plan
Summary
Visit Anaheim presented FY24–25 KPIs and fund accounting; the Anaheim Tourism Improvement District reported transportation and marketing allocations, a $23.5M closing balance in transportation reserves and a newly announced hospitality housing assistance program for hotel workers funded from TID resources.
Visit Anaheim and the Anaheim Tourism Improvement District (ATID) presented their annual reports to the City Council on April 7, outlining marketing and transportation expenditures, performance metrics and proposals for using reserves.
Key figures and programs: Principal transportation planner Joe Alcock reported the ATID transportation component covered nine active projects, cited allocations and expenditures (transportation fund receipts of $8,500,000; expenditures roughly $2,500,000; outstanding…
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