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Committee approves TDM modernization: Alta contract, seven‑firm bench and $4M MSRC funding

Riverside County Transportation Commission — Budget and Implementation Committee · March 23, 2026

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Summary

The committee approved a strategic TDM plan contract with Alta Planning & Design ($385,895), a seven‑firm on‑call implementation bench up to $7,000,000, and a $4,000,000 funding agreement with the MSRC to expand RCTC’s transportation demand management work and support short‑term and Olympic-related needs.

Staff described a three-part package to modernize RCTC’s Transportation Demand Management (TDM) program and expand its role as a regional mobility tool.

Brian, a staff presenter, said the actions would: 1) contract Alta Planning & Design to produce a strategic TDM plan, 2) establish a seven‑firm on‑call bench to implement recommendations, and 3) accept a $4,000,000 funding agreement from the Mobile Source Reduction Committee (MSRC) to support planning and implementation. Brian described TDM broadly as "anything that reduces drive-alone vehicle trips" and said RCTC’s existing programs (iCommuter, VanClub, park-and-ride, Experience Metrolink) provide a foundation for the work.

Key financial and procurement details presented by staff included an Alta contract in the amount of $385,895 for strategic TDM plan services, a seven‑firm bench with a combined capacity of $7,000,000 (three‑year base term with two one‑year options), and MSRC funding of $4,000,000 allocated as up to $500,000 for strategic TDM planning, up to $3,000,000 for program implementation, and $500,000 for enhanced freeway service patrol support during the Olympics.

Commissioners asked about the bench structure and funding sources; staff said the bench would implement plan recommendations (in roughly 18 months) and that funding for bench tasks would come from a variety of sources including MSRC and partner reimbursements through SBCTA. After clarification, Marina Novelli moved the recommendation, it was seconded, and the committee approved the package by roll call.

Why it matters: staff framed the modernization as a way to increase near‑term mobility benefits, support capital projects, and position RCTC to secure and apply external funding to expand TDM’s impact across trip types beyond commute trips.