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Neighborhoods and city weigh outreach tactics — social posts, QR cards and door hangers among ideas
Summary
Neighborhood leaders told Keizer city staff that low‑cost, local tactics (signs with QR codes, door hangers, brochure boxes and shareable city social posts) worked best; staff agreed to explore calendar integration, consolidated neighborhood calendars and cost estimates for direct mail and other pilots.
Neighborhood association officers and city staff spent the work session reviewing a year of outreach pilots and brainstorming low‑cost ways to boost resident awareness of neighborhood meetings and events.
Griffin Walker said the city’s social channels and a consolidated neighborhood calendar could increase exposure: “The city's a lot more active on social media now … maybe a quarterly posting on the city's social media just to give a shout‑out to the neighborhood associations,” he said. Walker also described a technical gap in which individual neighborhood calendars were isolated from the city’s main events calendar, and urged staff to make meetings more visible on the site.
Attendees reviewed a shared “community fields” banner pilot and a Chamber ad purchase that was delayed by vendor transitions; organizers reported poor ROI for the banner (about 10 QR scans since October). Several speakers urged continued use of physical signs and door hangers, which neighborhood officers said consistently draw attendees. Officers also described low‑cost tactics that have gotten results locally: brochure boxes at neighborhood focal points, door hangers, and adding QR codes to temporary neighborhood signs to drive sign‑ups.
Councilors and association officers discussed direct mail and postal postcards as a potentially effective but cost‑sensitive option. One council member cited a rough cost estimate of about $0.50 per piece for a bulk mailing and cautioned that an election year could reduce the effectiveness of mass mailings.
The session closed with a conversation about National Night Out logistics and funding. Associations described neighborhood‑level variations — some use small local budgets to buy reusable branded items; others rely on volunteers and police/city participation; several groups said requiring an email to enter a raffle at events is an efficient way to build contact lists.
Next steps: staff will return with options for calendar integration, a plan for shareable city social content, a printable map link and cost estimates for pilot outreach (direct mail, consolidated calendar feeds, and signage/QR code production).
