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New economic development manager outlines Fullerton strategy; residents raise concerns about incentives and downtown upkeep

Voluntary Planning Commission · March 11, 2026
AI-Generated Content: All content on this page was generated by AI to highlight key points from the meeting. For complete details and context, we recommend watching the full video. so we can fix them.

Summary

James Wirtz, Fullerton’s new economic development manager, gave a wide-ranging briefing on priorities — business attraction, workforce development and real‑estate reuse — and upcoming initiatives (Fox Block, wayfinding, events). Public commenters challenged the department on incentives, downtown maintenance and the absence of public restrooms.

James Wirtz, Fullerton’s newly appointed economic development manager, updated the commission March 11 on department priorities and early initiatives, emphasizing business development, workforce development and real‑estate programming.

Wirtz said recent indicators show a roughly 4 percent unemployment rate and an increase in sales tax receipts from the last reported quarter, and he described departmental steps including e‑review systems, outreach events and a proposed economic development strategic plan for 2026. He highlighted active recruitment efforts to fill…

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