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Loveland council updates sign code on first reading, narrows electronic-sign rules and preserves 50% window limit
Summary
After a lengthy presentation, public comment and technical amendments, the council approved on first reading Ordinance No. 6753 to modernize the city sign code, adding flexible allowances and a creative-sign process while amending electronic-message timing and pedestrian clearance for portable signs; a proposal to remove a 50% window-coverage limit was defeated.
The Loveland City Council voted Jan. 22 on first reading to adopt major amendments to Title 18 of the Municipal Code (Ordinance No. 6753), updating the city’s sign regulations for the first time in decades.
Carrie Burchette, strategic planning staff, and Todd Messenger of Fairfield & Woods presented the rewrite as a modernization of a roughly 30-year-old sign code: the draft reorganizes rules into tables and graphics, adds clearer measurement standards, introduces allowances for creative and awning signage, and distinguishes rules by zone (residential, downtown, commercial/industrial).
"We wanted to modernize a 30 year old sign code that had been bandaged and patched through the times to try to keep up with technology," Burchette said, explaining the code aims to be user friendly and to balance business needs, streetscape character and the First…
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