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Council adopts per-vendor beach fee for special events over objections about commercialization
Summary
Hermosa Beach adopted a per-vendor daily fee allowing vendors to sell on the beach during permitted special events; staff and council debated sales-tax enforcement, caps and event scope before a 4-1 vote to approve the program.
The Hermosa Beach City Council adopted changes to the municipal code allowing event-associated vendors to sell prepared food, nonalcoholic beverages and merchandise on the beach under a new per-vendor daily fee. The measure passed 4-1, with Council member Francois voting no and citing concerns about commercializing the beach.
Staff proposed a $115 per-vendor daily fee and a 25% discounted rate ($86.25) for Hermosa-based businesses holding a valid city business license. The proposal rescinds a separate cosponsor fee for monetary-only sponsors and places responsibility for…
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