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Hermosa Beach Council approves Nike's After Dark Tour LA on 2026 special events calendar
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Summary
The Hermosa Beach City Council voted 5-0 to include Nike's After Dark Tour LA on the 2026 special events calendar, directing staff and the organizer to finalize logistics, resident notifications and interagency coordination before race day on Oct. 24, 2026.
The Hermosa Beach City Council unanimously approved adding Nike's After Dark Tour LA to the city's 2026 special events calendar, voting 5-0 after a detailed presentation and extended public comment. The half-marathon-style, nighttime race would pass through Hermosa Beach on Oct. 24, with teardown the following day.
Council members said they were satisfied the organizer had addressed earlier concerns on routing, parking and resident access but required staff and Nike to finalize operational details. Nike representatives told the council the Los Angeles event is the only North American stop on the global After Dark Tour and said they anticipate up to 12,000 runners and broad community engagement.
The staff report outlined three options for council consideration and recommended approval of the inclusion on the special events calendar with further negotiations as needed. Nike told the council it would contribute $50,000 in community impact support and estimated the event would generate roughly $80,000 in city fees and $1.8'$2.4 million in direct visitor spending. Staff and Nike presented a resident impact analysis that identified 143 residential driveways directly on course, 354 addresses that could be temporarily landlocked and about 409 parking suspensions on Hermosa Avenue.
Council members pressed organizers on key operational items: coordination and potential partial buyout of the Beach House Hotel to accommodate entrants and VIPs; shuttle plans and prioritized parking for residents; pedestrian bridge construction; rolling closures and rapid teardown to reopen streets; and contingency plans for other events scheduled the same day. Nike said it would work with the Chamber of Commerce, Beach House Hotel and city staff on notifications, shuttle logistics, course marshals, traffic control and trash plans, and that additional engineering approvals may be required for the pedestrian bridge.
Residents and business owners offered mixed comments. Local merchants who have participated previously described strong benefits to downtown foot traffic, while others urged the city to independently verify Nike's fiscal estimates and to account for indirect staff costs and enforcement burden. Several commenters asked for a post-event economic impact report and assurances that resident access and small businesses would be prioritized.
By voting to approve the event's inclusion, council directed staff to continue negotiating operational details and to report back as needed; the authorization does not waive permits or replace any required operational approvals. The inclusion on the calendar allows organizers to continue route planning and production milestones ahead of the October date.
