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Historic panel approves two storefront signs, asks for revised drawings on one application
Summary
The commission approved a window sign for 7 Broad Street and a window sign for a new storefront at 120 Monmouth while asking the applicant for 21 East Front Street to submit revised drawings that meet the signage ordinance; members discussed coordination with River Center on business outreach.
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The Red Bank Historic Preservation Commission approved two minor-works signage requests and returned a third for revisions during its March 18 meeting.
Shauna, who leads the minor-works reviews, told commissioners the panel had approved a storefront window sign for 7 Broad Street (the pinball lounge downstairs from a liquor store) and a window sign for 120 Monmouth (Kenny’s Nails). “Both those signs were approved by the commission,” she said. A second proposed sign for 21 East Front Street — a round hanging sign shown at a scale that reviewers said would place it too low over a doorway — was not approved; reviewers requested revised drawings and clearer color and scale information.
Commissioners noted recurring problems with new businesses not receiving consistent guidance about signage and permitting. Anthony, the River Center liaison, said River Center provides welcome packets and hand-holding for many new businesses but that many proprietors do not consult River Center early in the leasing/permit process. Commissioners discussed improving coordination among property owners, River Center and borough staff so tenants do not inadvertently place signs or make exterior changes without required approvals.
Separately, staff reported that a Red Bank Records building had been cited for violations and — after fines and court action — has submitted an after-the-fact application; staff said the property will be asked to attend the next HPC meeting to explain the work performed and the application status.
The commission emphasized that designers and applicants should be given clearer guidance before filing and that staff will continue to request professionally prepared sign renderings when scale, color and illumination are ambiguous.

