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Council approves one-year lease with hotel owner to promote Bigwood Event Center
Summary
Council approved a one-year lease agreement with the incoming owner of the Country Inn & Suites, which includes in‑kind promotional commitments for the Bigwood Event Center where permitted by brand standards; staff will refine promotional language for enforceability.
The City Council approved a one‑year space lease agreement with the incoming owner of the Country Inn & Suites (agreement with Sheri Hari Inc.) that includes in‑kind promotion of the Bigwood Event Center.
Staff said the new owner is willing to promote the event center via social media and Google advertising where permitted by the hotel brand’s standards and to provide on‑site, verbal promotion by staff. The memo also clarified snow‑removal and lawn‑care expenditures provided by the hotel and noted combined costs used to compute a per‑square‑foot value for the lease.
Council members asked about the enforceability of wording such as “promote as often as possible”; staff agreed to refine the language to something more measurable and to pursue additional marketing coordination (shared booking routing, pre‑arrival notices, lobby signage) where brand rules allow. Council approved the lease to facilitate closing and marketing cooperation.
