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Park communications team touts levy outreach, sponsorship gains and Riverfront attendance
Summary
Communications staff Fianna and Amy Lindsey reviewed 2025 outreach tied to the parks levy, citing high organic social reach and targeted media buys, reported Riverfront sponsorship revenue near $430,000 and 29,000 visitors to a holiday village activation, and previewed a new website transition and upcoming sponsorship RFPs.
Fianna, a member of the parks communications team, delivered a detailed 2025 recap of the department's marketing work, saying the team's goals are growth aligned with departmental revenue targets, informed community engagement, trust-building through earned media and strengthened partnerships.
Fianna pointed to earned media and two dedicated web tools used for levy outreach — "spokaneparks.org/levy" and "TogetherSpokane.org" — and said the team produced five levy-education videos and repurposed…
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