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Park communications team touts levy outreach, sponsorship gains and Riverfront attendance
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Summary
Communications staff Fianna and Amy Lindsey reviewed 2025 outreach tied to the parks levy, citing high organic social reach and targeted media buys, reported Riverfront sponsorship revenue near $430,000 and 29,000 visitors to a holiday village activation, and previewed a new website transition and upcoming sponsorship RFPs.
Fianna, a member of the parks communications team, delivered a detailed 2025 recap of the department's marketing work, saying the team's goals are growth aligned with departmental revenue targets, informed community engagement, trust-building through earned media and strengthened partnerships.
Fianna pointed to earned media and two dedicated web tools used for levy outreach — "spokaneparks.org/levy" and "TogetherSpokane.org" — and said the team produced five levy-education videos and repurposed content across channels. She said the department achieved roughly "16,200,000 organic, mostly organic views" on social platforms and that paid media buys for golf reached about 2.7 million people with targeted messaging.
Amy Lindsey reported that Riverfront secured about $430,000 in sponsorship revenue in 2025, credited a naming-rights partner for the pavilion (referred to in the presentation as the Giza Pavilion) and said Kaiser Permanente supported multiple community events. She said the holiday village activation drew about 29,000 visitors and that promotions such as a sky-ride discount campaign brought in about $16,000 and roughly 1,500 riders.
Amy also described operational changes: ticketing transitions (moving point-of-sale from Quantix to a Sentiment platform for pass sales) and plans to issue an RFP for additional sponsorship development to support levy-funded initiatives. She said the city is launching a new website in April and the parks team will migrate its data and pages as part of that transition.
Board members thanked the communications team for outreach on the parks levy and asked a few clarifying questions about campaign targeting, RFP timelines and collaboration with the school district on the Together Spokane site.
The presentation concluded with a reminder that earned-media, staffed press relations and targeted paid buys were central to the levy education effort and that the communications team will continue to repurpose content across platforms to maximize reach.
