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Committee approves bill to increase state advertising spend with ethnic and community media

Senate Government Organization Committee · April 14, 2026

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Summary

SB 1358 would require the Office of Community Partnership and Strategic Communications to create a database of ethnic and community media and open state advertising/marketing contracts to them, aiming to improve reach and keep advertising dollars local. Broad support from ethnic media executives and bipartisan members moved the bill to appropriations.

Senator Rubio introduced SB 1358, the Ethnic and Community Media Equity Act, saying state advertising should reach diverse Californians through trusted, local messengers. "Ethnic and community media outlets serve the information needs of these populations," Rubio…

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