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Director: Broadbent Park visits up 26% over last year; marketing metrics steady
Summary
Director Kyle Horvath presented Placer.ai data showing roughly 34,000 visits to Broadbent Park (about 11,000 unique visitors), a 26% increase year-over-year; staff also previewed upcoming Outside Magazine coverage, local event planning and a roadwork timeline ahead of the July 2026 All Class Reunion.
Director Kyle Horvath told the White Pine County Tourism and Recreation Board Sept. 24 that Placer.ai data for Broadbent Park show almost 34,000 visits this year—about 11,000 unique visitors—representing approximately a 26% increase over the prior year. Horvath walked the board through an activity graph tying spikes to events and reviewed origin ZIP-code and movement-before/after metrics he said will support discussions about park funding and programming.
Horvath also summarized recent and upcoming promotions: Outside Magazine is scheduled to visit the second weekend in October, the Caleb Joel Montgomery concert was successful, and staff have provided footage to Reach Local to refresh the YouTube channel. He said he and staff have begun 2026 marketing plan worksheets and continue work on travel-related grants, including a Travel Nevada persona-quiz project with the Abbi Agency.
On infrastructure timing tied to the All Class Reunion (July 2026), Horvath said the latest update expects east Ely work (sidewalks, light posts, final asphalt) to be finished by the end of 2025; central Ely sidewalk finishing and patching is expected with major work to resume around late February 2026 and a target completion by the end of June 2026 in time for the reunion.
Marketing Manager Errol Porter reported social followings across platforms at roughly 14,704 total followers, a newsletter open rate of 18.7% and a click rate of 1.1%; staff plan winter ad swaps with Reach Local and a new YouTube ad.
What happens next: Staff will continue marketing plan development and event coordination ahead of the All Class Reunion and Outside Magazine visit.
