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City reviews proposed Sunrise Theater management deal; VenueWorks pitches programming and revenue plan
Summary
City staff and VenueWorks described a proposed five‑year management agreement for the Sunrise Theater that would keep city ownership but outsource day‑to‑day operations. VenueWorks proposed a $7,000 monthly base fee (year 1), 10% of gross food & beverage, a $50,000 concession equipment investment and monthly financial reporting; commissioners pressed for KPIs and tight financial oversight.
City staff and VenueWorks representatives outlined a draft management agreement for the Sunrise Theater during the March 9 Fort Pierce commission meeting, describing a structure that would keep the city as owner while outsourcing operations, programming, marketing and ticketing to the private operator.
City staff said the RFP awarded management to VenueWorks and summarized key contract terms: an initial five‑year term with an optional five‑year extension, a 120‑day termination notice, city ownership retained, and the operator managing day‑to‑day staffing and…
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