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Council approves Monogram Foods naming rights for JJ Jensen sports complex
Summary
After a public hearing, the Harlan City Council granted Monogram Foods a license for naming rights to the JJ Jensen sports complex and access road under Resolution 2619; council members clarified timing of the license fee and recorded no formal opposition during the hearing.
The Harlan City Council voted to grant Monogram Foods and the Monogram Loves Kids Foundation naming rights and a license for the sports complex and access road at JJ Jensen Park under Resolution 2619.
Council members opened a public hearing on the proposal and heard residents raise one primary concern: that the JJ Jensen name remain visible as part of any new name. One commenter summarized the community preference: "I just wanna make sure the JJ Jensen name will stay there," and another described the expected new signage as reading "Monogram Foods JJ Jensen Sports Complex." The hearing drew no formal objections and was closed before the council voted.
During council discussion, a member asked whether the license fee would be paid up front; staff responded that the fee would be processed after design and the press release. The council then moved, seconded and approved Resolution 2619 by roll call.
The action formalizes a public–private partnership that includes naming rights and access-road licensing within city parkland. A council member who earlier noted a connection to Monogram abstained from some discussion but offered to represent Monogram's perspective if needed.
The resolution’s approval clears the way for final design and communications steps; staff indicated licensing payment and administrative processing will follow once design and press materials are complete.
