Council debates scope and timeline for Liberty Lake logo refresh; staff outlines community-driven plan

Robin, representing the Community Engagement Commission, presented a five-phase plan for a Liberty Lake logo refresh on April 14: data collection, concept development, community review, final approval and public rollout. The commission proposed beginning outreach in May, holding concept development in June, and aiming for a community reveal by July with final adoption in the fall.

Council members debated the scope. Some favored a light refresh that preserves historical elements and focuses on a final digital rendering, while others supported a call-to-artists or contest to solicit community design concepts. Councilors suggested a down-select process (committee or small group) to produce a manageable set of 4–5 concepts for public review to avoid analysis paralysis.

Staff estimated minimal consultant costs to render final digital files (roughly $4,000–$5,000) if the council wants a professional finish. Council also emphasized including a short history of the current logo and a clear set of design parameters to guide submissions and to reduce public confusion seen in prior social-media debates.

Next steps: the Community Engagement Commission will refine the timeline and propose a committee to set parameters and manage a call for concepts; staff will follow up on procurement and timing so a July reveal remains feasible. The council signaled support for a process that balances broad community input with a narrowed set of vetted design options.

Provenance: discussion and presentation appear in timeline entries SEG 1638–SEG 2190.