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Zoning board approves Best Buy facade color variance at Milford Crossing after debate over whether blue panels count as signage
Summary
Milford's Zoning Board granted Best Buy a variance allowing blue facade panels that the city initially counted as signage, approving 16.5% coverage where 10% is permitted after applicants argued the facade is not visible from the public way; the board attached conditions limiting lettering size.
The Milford Zoning Board of Appeals on Tuesday approved a variance to allow blue facade panels for a proposed Best Buy at Milford Crossing, after members debated whether the panels constitute 'signage.' Attorney John Nuff and James Gaspar, Best Buy's development manager, told the board that the blue panels are branding and wayfinding for a store sited roughly a quarter-mile behind Boston Post Road and are difficult to see from the public right of way.
The board voted to allow the panels to occupy 16.5% of the unit facade where 10% is otherwise permitted, conditioned on the Best Buy logo and price-tag 'shopping tag' remaining the size shown in the approved materials.
Nuff out…
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