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Simsbury Center appeals for donations to sustain local media

Simsbury local episode / field report · March 30, 2026

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Summary

A short on-air fundraising appeal said SCM has lost subscription revenue as viewers "cut the cord" and asked for donations via the website or on-screen QR code to sustain local programming and archive town events.

Simsbury Center (referenced in the episode as "SCM") appealed on air for donations, saying subscription revenue has fallen as viewers shift to internet-only services. "We need your support," a staff member said, adding that donations help the outlet "continue to educate our youth and keeps our community informed."

The appeal noted SCM has been operating for over 40 years and described its role in broadcasting local programming, government meetings and high school graduations. On-air staff urged viewers to visit the center's website or scan the QR code on screen to make contributions and said every donation helps keep local coverage and programming available.

The segment framed the appeal as necessary because SCM's funding depends in part on television subscription revenue that has declined. The staff members said programming remains freely available online but that donations are needed to maintain operations and preserve the town's video archive. Contact details and the QR code were presented on screen; no fundraising targets or specific budget shortfalls were cited on air.