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Glenview unveils new brand identity; "Glenview Good" selected as primary tagline
Summary
Village staff and consultants presented a new visual identity and messaging platform developed from stakeholder outreach and community surveys; the board heard launch plans including a June digital rollout and Summerfest activation.
Village staff and consultants presented Glenview’s new brand identity and messaging to the Board on April 7, describing months of community discovery and more than 200 survey responses and stakeholder interviews. Consultants from Altogether Studio (Rachel Aziz and Marissa Schultz) outlined two concept tracks and said the board‑favored tagline is “Glenview Good,” intended to convey an accessible standard of local excellence.
Presenters explained the brand family will include a symmetrical “G” mark, a secondary bear mark honoring a local symbol, expanded palettes and type families, and usage guidelines designed to balance heritage and momentum. Staff described a phased rollout with a June digital launch, newsletter and social posts, Summerfest activations and long‑term implementation across printed collateral and templates. Trustees expressed support and asked the communications team to preserve the bear story and to include implementation guidance in the final brand guidelines.
No board vote was required; staff said the presentation will be posted to the village newsletter and the official rollout will proceed through the summer.
