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CVB outlines $15M marketing program, emphasizes bed-tax-funded outreach
Summary
The Daytona Beach Area Convention & Visitors Bureau told the city commission it aims to drive visitation through a $15M marketing program funded primarily by bed taxes, experiential activations and targeted digital campaigns that reach Florida, the Southeast and key international markets.
Lori Campbell Baker, executive director of the Daytona Beach Area Convention and Visitors Bureau, told the commission the bureau's mission is "economic impact, so economic and community vitality through destination promotion," and described the organization's structure, staffing and funding model.
Baker said the Halifax Area Advertising Authority oversees the bureau's work; the bureau operates two visitor centers, employs 19 staff and relies on two separate bed taxes. She explained one 3% county tourist…
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