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ECHO highlights new Lake Champlain exhibits and outreach role in Vermont tourism

Senate Economic Development, Housing & General Affairs · April 16, 2026

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Summary

ECHO described a new 15,000‑gallon lake tank, a CHAMP exhibit and extensive STEM outreach to legislators, arguing museums are weather‑independent assets that support multi‑day stays and local economies.

Ted Lawson of ECHO told the Senate committee that cultural institutions and museums are vital to Vermont’s tourism mix because they attract multi‑day visitors and offer weather‑independent programming.

Lawson described ECHO’s recent renovation that added a roughly 15,000‑gallon lake tank housing native species and noted the museum is the only public aquarium in the state. He highlighted the CHAMP (Lake Monster) exhibit and said ECHO uses grants for digital marketing to draw visitors and explain Vermont history and ecology.

Lawson also emphasized ECHO’s education and outreach work: the museum operates a STEM outreach truck and said it serves about 10,000 students a year across northern Vermont and provides free access to many Vermonters through an open‑door program.

Legislators and industry witnesses cited museums as part of a diversified tourism strategy to lengthen stays and reduce seasonality. The committee did not take formal action during the presentations and asked that cultural partners be included in further tourism planning.