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Sierra Madre approves Uber Transit pilot to provide subsidized local rides
Summary
The City Council authorized a pilot with Uber Transit designed to subsidize short trips that originate or end in Sierra Madre, funded initially with $100,000 in local transportation Prop A funds. The program uses four subsidy tiers, includes wheelchair-accessible vehicles, and staff said the pilot carries no direct equipment cost to the city.
The Sierra Madre City Council voted April 14 to launch a pilot program with Uber Transit that will subsidize rides originating or ending in the city.
Senior analyst James Carlson told the council the city appropriated $100,000 in Prop A local-transportation funds to stand up a short-term program while staff completes a new RFP process for a longer-term service. Under the pilot, riders pay a $2.50 passenger portion per trip and the city subsidizes rides in four tiers: $20 for trips inside the city and to nearby hospitals and transit stations; $15 for trips up…
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