PRCA reports on Nancy Hansen design tweaks, delayed playground installation and new QR/UTM marketing pilots

PRCA Director Molly Thomas and staff provided updates at the end of the March 26 Culture and Leisure Board meeting on facility design, a playground installation delay and a new digital-marketing pilot.

Design: Engineers delivered a draft design for the Nancy Hansen Recreation Center that preserves the size of the activity room while adding storage and making accessibility improvements. Thomas said one design change under consideration is moving the staffed service window to the east side of the building with an exterior access point to streamline check-ins and waiver signings.

Playground installation delay: Staff reported that Playmore delivered playground components but installers discovered a measuring error in the original plans and asked whether trees could be removed; staff refused and required a redesign. Thomas said the vendor acknowledged the error, will bear the redesign cost and will provide a new installation date; staff described a more than one‑month slip in completion and said they are reviewing contract remedies and potential incentives for future projects.

Marketing analytics: PR/marketing staff demonstrated use of UTM-tagged QR codes and Google Analytics to track where scans and clicks originate. Staff said initial pilots for events (Apollo to Artemis displays and the egg hunt) produced measurable clicks without paid advertising and that targeted boosts are used selectively for larger events. “It’s virtually free other than your time,” the marketing staff said about QR/UTM tracking.

These staff updates were informational; no formal board action was taken on these items during the meeting.