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Skagit Tourism Bureau reports strong 2025 gains; $12.1M attributed to campaigns amid broader $386M county tourism estimate
Summary
Skagit Tourism Bureau told Anacortes council its 2025 marketing attribution showed $12.1 million linked to campaigns (110:1 reported return on ad spend) and highlighted a larger $386 million tourism sales estimate from the state'level economic study; the bureau also described new web and print assets and targeted campaigns including birding and a Canadian-market "Always Here" outreach.
Kristen Kelts, presenting for the Skagit Tourism Bureau, briefed the Anacortes City Council on 2025 marketing and visitor metrics, describing a mix of digital advertising, targeted data tools and grant-funded materials intended to expand visitation and track return on investment.
Kelts said the bureau's attribution program calculated roughly $12.1 million in visitor spending tied to the bureau's advertising activity, a figure distinct…
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